How To Create A Bond With The Community And Your Business
The community that lives where this company is located is very crucial. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Rejection from the community can prove difficult for any company. It will be very difficult for you to run the business in a hostile environment. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. It installs a need to rake care of the company. They will aim at ensuring that the environment is conducive for you to work in. They will inform you on everything happening in the community.
You can get to their hearts by offering sponsorships. It will give the community more in helping them out. The community can select students who need more help to learn. You can also pick the best students in their exams and sponsor them to the next education levels. Another sponsorship can be through co curricular activities like sports. Sporting events, community events like fundraising can be great ways to give back.
You can partner with other companies and hold charity events. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. This will keep your impact fresh each time. The leaders your location are very significant and you must be close to them. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
In any environment communication is very vital. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.Hold public participation to projects that will have direct impact on the community. Communication shows that you are empathetic to them.Make this connection in the early stages of your company.It portrays you as a caring entity from the beginning of the business. Doing this task later in the project may face a lot of rejection which can cost you in the long run.
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